{"id":100,"date":"2016-06-20T16:07:00","date_gmt":"2016-06-20T16:07:00","guid":{"rendered":"https:\/\/www.biznessvirgins.com\/index.php\/2016\/06\/20\/important-tips-for-product-packaging\/"},"modified":"2020-02-20T10:45:59","modified_gmt":"2020-02-20T10:45:59","slug":"important-tips-for-product-packaging","status":"publish","type":"post","link":"https:\/\/www.biznessvirgins.com\/?p=100","title":{"rendered":"Important tips for product packaging"},"content":{"rendered":"\n\n\n\n
\"product<\/a><\/td>\n<\/tr>\n
photo credit: www.buzzfeed.com<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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It is very important that startup companies get their product packaging right, good product packaging is able to boost the brand power of a product and poor packaging can as well have a negative dramatic effect . Entrepreneurs need to consciously and strategically invest time ,energy and resources on developing product that are well distinguished in the market place .<\/p>\n

Products should be packaged to be<\/h4>\n

1) Functional; products should be packaged to
– protect them from damage in transit and on shelves
– allow for easy display on shop shelves (without taking too much space)
-allow for easy and convenient transportation (packaging should be compact)<\/p>\n

2) Marketable ; products should be packaged to
-be unique and easily differentiated (make sure your brand logo is visible)from other similar products in their market space.
– communicate core benefits,how to use, how to preserve,weight,contents,nutritional information;
try to provide information that the consumer can understand without calling on the store keeper
– be attractive to consumers and easy to use<\/p>\n

3) with information required by law(regulatory bodies) in the country especially regarding health,safety and environment.<\/p>\n

4) with Company details such as name of the company,logo,website address,email,telephone number,complementary colours<\/p>\n

Here are steps that will help you decide on packaging<\/p>\n

– know your target audience ( how to determine your target audience here https:\/\/biznessvirgins.blogspot.com.ng\/2016\/05\/business-workshop-define-your-business.html )
– find out what your competitors are doing
– make the packaging part of the experience of using the product
– design the packaging to look trendy (it does not have to be expensive)
– choose a type of packaging
– work with graphic designers to create a concept
– test and adjust til you get it right<\/p>\n\n

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photo credit: www.buzzfeed.com It is very important that startup companies get their product packaging right, good product packaging is able to boost the brand power of a product and poor packaging can as well have a negative dramatic effect . Entrepreneurs need to consciously and strategically invest time ,energy and resources on developing product that […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-business-management"],"_links":{"self":[{"href":"https:\/\/www.biznessvirgins.com\/index.php?rest_route=\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biznessvirgins.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biznessvirgins.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biznessvirgins.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biznessvirgins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100"}],"version-history":[{"count":1,"href":"https:\/\/www.biznessvirgins.com\/index.php?rest_route=\/wp\/v2\/posts\/100\/revisions"}],"predecessor-version":[{"id":654,"href":"https:\/\/www.biznessvirgins.com\/index.php?rest_route=\/wp\/v2\/posts\/100\/revisions\/654"}],"wp:attachment":[{"href":"https:\/\/www.biznessvirgins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biznessvirgins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biznessvirgins.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}